Guinea partners with DEM for its Expo 2020 pavilion’s integrated communication
The Guinea pavilion at Expo 2020 Dubai has entrusted DEM for managing its integrated communication plans.
From October 1, 2021 to March 31, 2022, Dubai (United Arab Emirates) will open its doors to one of the biggest events in the world: the World Expo.
With more than 190 participating countries, 25 million expected visitors and a site with an area of 438 acres, this edition of the World Expo will be the largest one to date.
Dubai Expo in 2021 is organized under the theme “Connecting Minds, Creating the Future,” a theme that reflects the vision of the organizers to make this edition a platform to encourage collaboration between everyone to find solutions together to the urgent needs of social, economic and environmental transformation.
DEM – 3rd Floor Public Relations will manage Guinea pavilion’s communication, including traditional and digital PR and Social Media in the UAE and the rest of the region.
DEM in association with 3rd Floor Public Relations was awarded the assignment after a rigorous six-month tender process that witnessed the participation of several agencies from around the world.