DEM hired to develop global communications for the Republic of Guinea
The communication mandate to the DEM-3rd Floor Public Relations consortium includes promoting Guinea at the upcoming Expo 2020, and highlight the numerous opportunities of the country, as well as the structural reforms and socio-economic development in Guinea that has paved the way for increasing interest among global investors.
“Since 2010 Guinea has diligently enacted numerous bold and innovative reforms to become a preferred destination for an increasing number of investors and visitors. The country is now keen to market its numerous opportunities with the world by developing a new nation brand. We aim to use the Expo 2020 Dubai platform to shed new light on the country,” said Mr. Gabriel Curtis, Minister of Investments and Public-Private Partnerships, Republic of Guinea, in a statement.
He said “DEM-3rd Floor Public Relations were competitively recruited because they demonstrated the required excellence and professionalism to help countries smartly position themselves through strong and innovative branding and breakthrough communications campaigns.”
The appointment of DEM-3rd Floor has been made through Guinea’s General Commissionership of Guinea at Expo 2020 Dubai.